Prada Spring/Summer 2010 video advertising featuring Rasa Zukauskaite by Steven Meisel.
“Francesco Vezzolis black-tie-soiree-as-performance-art, Ballets Russes Italian Style (The Shortest Musical You Will Never See Again), featuring Lady Gaga and Prada-clad dancers from the Bolshoi Ballet, was undoubtedly one of the highlights on last years contemporary-art calendar. If you missed the spectacle of spectacles, created for MOCA’s 30th anniversary gala, the Swedish filmmaker Jonas Akerlund captures the extraordinary night in this exclusive new video, Ballets Russes, Italian Style”
“It made sense, given Francescos taste for art , which has made use of fake movie posters and fake perfume campaigns, says Akerlund of the videos cryptic title. I thought it would be really cool to create a trailer of sorts for something that has already happened and will never happen again. Akerlund, who has also directed Gagas Paparazzi video and the coming one for Telephone, captures all of the front-of-house and backstage dramedy from the night, which culminated with everyones favorite media monster performing her new song, Speechless, on a rotating pink grand piano painted with blue butterflies by Damien Hirst. Enjoy.” [source]
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Models Jacob Coupe and Adrien Sahores were photographed by Chinese artist Yang Fudong for the new Prada’s Spring Summer 2010 Ad Campaign [see here the first image].
Yang Fudong has also directed the short film “First Spring” for Prada, featuring: Geng Li, Ji Lili, Zhao Lei, Gao Xiu Li, Jacob Coupe and Adrian Sahores. Watch below.
‘First Spring’ is Prada’s latest collaboration with pioneering Chinese artist Yang Fudong. Featuring young men gathered in Shanghai, dressed in Prada menswear, the black and white film portrays a timeless, dreamlike realm where anything is possible.
Inspired by the Chinese adage that ‘the whole year’s work depends on a good start in spring’, this bold and beautiful film represents an exciting new direction for Prada’s visual communications at the start of this decade.”
Click on any thumbnails to display full size image.
[source: modelhommes]
Milan Fashion Week: Prada Winter 2010/11 Fashion Show
Date: January 17, 2010 Location: Milan
More Prada on YVY | More Winter 2010/11 Fashion Show
“There’s everything conceivable around us, and I thought the coolest thing would be to do something normal,” said Miuccia Prada. “My intention was to work on nothingness, on banality.”
To see every look from Prada’s Fall 2010 runway show, click here.
Backstage: Prada Winter 2010/11 Fashion Show
Date: January 17, 2010 Location: Milan
Photographs via LOVE
More Prada on YVY | More Winter 2010/11 Fashion Show
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