Time Travel February 27, 2009
Photo: David Benjamin Sherry
Styling: Shun Watanabe
Posted by admin - YVY on 27 February 2009 in PORTFOLIOS · Leave a Comment, Tags: art & culture, David Benjamin Sherry, Photography, PORTFOLIOS 
studiohomme.com launch February 27, 2009
studiohomme.com is a new multibrand store entirely dedicated to men’s fashion. The site showcases a unique online selection of pret-a-porter, accessories and shoes from the latest collections of leading designers.
For its launch, studiohomme.com presents the Spring/Summer 2009 collections from Comme des Garçons, Pierre Hardy, Thomsen, Lucien Pellat-Finet, Kitsuné, Alexis Mabille, Unity, Sultan, Natalia Brilli, Peggy Huyn Kinh, Ruby, Flouzen, Mykita and Moscot. Season after season, other lines will be added to this selection as well as special series and exclusive offers.
The other main strength of studiohomme.com is that it produces its own editorial content so as to promote the image of partner fashion houses, and to offer a styling option to clients. The site’s homepage has the look of a newspaper front page and contains fashion series, videos and interviews linked to the products selected in the online store.
Sébastien Roubaud and Arnaud Vanraet are the people behind the website. After several years spent in marketing and sales with Dior Homme and Hermès, they have now created studiohomme.com, which stands out because of the relaxed and sophisticated elegance of their selection. They have set up office in an old garment factory in the heart of Paris.
Posted by admin - YVY on 27 February 2009 in CAMPAIGNS · Leave a Comment, Tags: Comme des Garçons, Dior Homme, Hermès, PORTFOLIOS, STYLE
Rochambeau new promo book February 27, 2009
“As much as I work in the abstract digital space that is the internet, I realize it is driving me to love the tactile joys of paper imagery even more. Especially when that paper goes back to its hand-crafted roots as in the new promo book for Rochambeau, an exciting new men’s line TI has been tracking for a few months now. As the designers explained in an email, ” This book is self destructing- designed with materials that will devour themselves- the active metals eating away at the silk and paper. 20×24. 200 pages. gold 24k. Copper salvaged. Silver is pure. ” Sounds brilliant and it certainly has made the line feel very compelling. Off to investigate!”
Posted by admin - YVY on 27 February 2009 in PORTFOLIOS · Leave a Comment, Tags: art & culture, books
House of Holland goes mobile February 27, 2009
Henry Holland is the king of the gimmick, whether it be slogan t-shirts or prints, his quirky designs are the uniform of trend loving fashionistas. Well now he’s added a new string to his bow, he is now the designer of… wait for it… a mobile broadband dongle.
So, how excited are you?! Yeah, ok probably not very, but I do believe every area of your life should be fashionable, so why not your mobile broadband?!
House of Holland has teamed up with 02 to create this very special dongle. It is emblazoned with Henry’s spring/summer 09 trademark polka dots and his very own logo.
Talking about this collaboration, Henry said:
“I’m really pleased to have been asked to design this for O2. It’s a fun project and something great to give to all my friends and something I know they all need!”
This is quite a random creation, and I am sure will spark a line of designer dongles, remember those Matthew Williamson Sky boxes?! And I guess if you need one, why not have a designer one?
The House of Holland O2 Mobile Broadband Pay & Go dongle (a bit of a moutful) goes on sale today, at O2 stores and online.
Posted by admin - YVY on 27 February 2009 in CAMPAIGNS, HOME · Leave a Comment, Tags: House of Holland, PORTFOLIOS
Lou Dalton A/W 09 February 27, 2009
Showing at the intimate setting of Soho’s Kettner hotel, Lou Dalton presented a collection with nods to the Shoreditch lads and gentlemen from the bygone era. A designer with great interest in craftsmanship, Dalton graduated from Royal College of Art in 1998 (where she now teaches on the same MA course), and has been causing quite a stir with her sleek, British-inspired menswear. For this season, she looked to traditional hunting clothes to find expression for her grunged-up dandy. Quilted gilets, jodhpurs with velvet patches and cable knits were only a few of the collection’s highlights, resuling in a look that would work just as well in the East End as in Eaton and the British country. Backstage photography by Kasia Bobula.
Posted by admin - YVY on 27 February 2009 in CAMPAIGNS · Leave a Comment, Tags: Fashion Shows, PORTFOLIOS
Fischerspooner February 27, 2009
Casey Spooner and Warren Fischer invited an army of creative and fashion pros to help them create a the cover for their forthcoming new album, titled “Entertainment.” Their vision was to weave elements of Vaudeville, Kabuki and 60s-era U.S. Space Program to reflect their vision for this new LP.
Spooner enlisted Dazed and Confused creative director Nicola Formichetti to assemble the styling cast and create the look. Formichetti brought on Romain Kremer for wardrobe (also designing for the Britney Spears tour), upcoming London designer Nasir Mazhar for millinery and Dusan Reljin to photograph. Reljin worked with Fischerspooner on photo for the “Odyssey,” “Best Revenge” and “Danse En France” releases and shot all the early Vanessa Beecroft images.
“This hat is based on a Kabuki dance called Wisteria Maiden,” Spooner explains. “Kate Valk from The Wooster Group brought a video of the dance into rehearsal for inspiration. In the traditional dance they use a hat that becomes lots of things. It is a prop that transforms into an umbrella, a shield and a palette. I made a prototype that was my straw boater with a hat box lid stuck on top and held on with a bungee cord. Nasir took that prototype and transformed it into what you see now.”
“I do a dance at the beginning of the show about outer space. Now the hat signifies even
more things: the moon, isolation, ambition, show biz and space travel. I like that it combines several strange and conflicting references that all add up. It is real neon that Lite Brite Neon installed with a battery pack so I can wear it on stage. And it matches our new logo.”
Posted by admin - YVY on 27 February 2009 in CAMPAIGNS, HOME · Leave a Comment, Tags: Music, Nasir Mazhar, Nicola Formichetti, people
RISTEFSKY MACHEDA DARES MEN TO DRESS BRIGHT, THOUGH WORLD’S CURRENT ECONOMIC CLIMATE IS GRAY February 27, 2009
Ristefsky Macheda, the Australian underwear and swim-wear design house popular for its classic European-inspired refinement, is showing its playful side this spring with the launch of its Dare collection. Featuring bold colors and a prominent waistband, the new collection aspires to inject vibrant optimism into the current gloom affecting men due to the slumping global economy. The colorful briefs will be available online at www.ristefskymacheda.com beginning March 1, 2009.
Made from a breathable, body-conforming stretch fabric (95% cotton/5% Elastane), the Dare briefs are available in primary red, yellow, blue and sharp black. The signature 1 1/2 inch microfiber elastic logo waistband and stark white trim, gives the collection a stylish, tailored look.
Ristefsky Macheda – the title of the company combines the last names of designers Stephen Ristefsky and Vincent Macheda – is heralded for its classic, distinguished designs. Its Dare collection may appear to some to be Ristefsky Macheda’s first foray into the fun-derwear industry, however, the designers are quick to correct the misconception.
“Ristefsky Macheda is a fashion label that incorporates strict elements of fashion into our collections,” explained Vincent Macheda at the unveiling of the line in New York. “We have never used gimmicky or cute prints in our collections, nor will we. The Dare brief represents confidence and individuality, without compromising the classic Ristefsky Macheda style.”
“The bold colors are meant to send a message of strength to men that we need not be fearful in this economic downturn,” continued Stephen Ristefsky. “It is our hope that when putting on and taking off the Dare brief, it will remind men that life is meant to be colorful. Even in dark times, there is always room for brightness.”
Ristefsky Macheda was born out of a vision to make underwear a fashion accessory, rather than simply a necessity for men. Ristefsky Macheda designs are high end yet affordable and wearable. Each garment reflects Ristefsky Macheda’s motto: “The Art of Living”. Ristefsky Macheda has attracted the attention of buyers from all over the globe, and is a favorite of professional sportsmen, musicians, business leaders and designers.
Posted by admin - YVY on 27 February 2009 in CAMPAIGNS · Leave a Comment, Tags: PORTFOLIOS, Ristefsky Macheda, STYLE, underwear
